You built the business.

Now it's time to think like the CEO.

The CEO Mindset is a live, interactive virtual workshop led by Spa Business Coach Erin MacNeil, designed to help aesthetic professionals step back from the day-to-day and start approaching their business with a CEO mindset.

This session is an opportunity to reflect on how you're currently operating your business, identify where you may be getting stuck, and begin shifting from simply working in your business to thinking strategically about your business.

  • Is This Workshop For You?

    This workshop is built for med spa owners, clinic directors, entrepreneurs, and aesthetic practice leaders at every stage — whether you're scaling a growing practice, laying the groundwork for one, or simply ready to trade the day-to-day hustle for more structure, clarity, and confident leadership.

  • What to Expect

    This is a live and interactive workshop, not a pre-recorded course. Participants will receive a pre-workshop workbook to complete before the session. The workbook is designed to help you reflect on your business ahead of time and get more out of the live discussion with Erin — she'll be referencing it directly throughout the workshop.

During the session, Erin will guide participants through practical, business-focused exercises, discussion, and reflection designed to help you think more intentionally about your role as a business owner and CEO.

Your Workshop Includes

  • 90-minute live virtual workshop with Erin MacNeil
  • 16-page pre-workshop workbook
  • Interactive exercises and guided reflection
  • Practical business and leadership insights
  • Opportunity to engage and ask questions during the live session
  • An exclusive registrant discount toward two PMAI courses (details below)

Exclusive Registrant Bonus

As a thank-you for joining, every registrant will receive an exclusive discount toward two of PMAI's signature courses:

  • Mastering Medical Aesthetic Consultations (MMAC) — a certification course authored by Erin MacNeil

  • Decode & Connect — created in collaboration with Thomas International


Discount details will be shared with registrants directly.

Workshop Details

Date: Thursday, October 29, 2026

Time: 7:00–8:30 PM EST

Location: Online via Zoom Webinar

Investment: $70 + HST

After registration, you will receive access to the pre-workshop workbook and the Zoom information for the live session.

Please complete the workbook before attending the October 29 workshop.

Meet Your Facilitator

Erin MacNeil — Medical Aesthetics Business Coach

With over 20 years in the beauty and medspa industry — including leading multi-million-dollar operations as an International Spa Director in top luxury hotels — Erin MacNeil built The Spa Business Coach to help med spa owners think and lead like CEOs, not just practitioners.

As a Spa Financial Specialist and Operations Expert, Erin has guided more than 150 medspas through the shift from chaos to clarity: mastering their numbers, streamlining operations, and building team-run businesses that create more fun, funds, and freedom.

Erin is also the author of PMAI's Mastering Medical Aesthetic Consultations (MMAC) certification course. In The CEO Mindset, she brings that same expertise to the boardroom side of the business — helping you step back from the day-to-day and start leading with the financial clarity and strategic structure of a true CEO.

Ready to Think Like a CEO?

Join Erin MacNeil for this live, interactive workshop and take time to step back from the day-to-day to work on your business.

REGISTER NOW